This summer, until August 30th, Magnum have taken over the shopping space next to Rolex in Selfridges to celebrate their 25th birthday and allow members of the public to create their own Magnum ice creams. I can guarantee that if you are in London this summer, this is something you do not want to miss out on, especially on a glorious, hot summer’s day in the capital. However, it is advisable to get there early to avoid the queues, which I was informed can tail back right out of the door!
The first part of the process (once you have paid your £4.50 to take part) is to choose your 3 toppings. I went for popping candy, crushed meringue, and honeycomb, but the picture above shows a few of the other toppings that are also available. It is not an understatement to say that you will be spoilt for choice! A nice lady behind the counter then puts your chosen toppings in a mini cocktail shaker and mixes them all together. You then move round the counter to choose your ice cream flavour. I went for vanilla, but you can have chocolate caramel if you fancy going all out! Then you choose whether it is dipped in white, milk, or dark chocolate. As a major fan of rich, decadent, dark chocolate, it was a no brainer for me, and whilst the chocolate is setting your toppings are poured over so they stick in place. It is all finished off with a drizzle of another chocolate and a signature ‘M’ coin, and your finished product will look a little bit like this:
Without a doubt this was one of the best ice creams I have ever had. The dark chocolate coating was luxuriously thick and of the highest quality, the popping candy added a little bit of popping fun to every mouthful, and the honeycomb and crushed meringue added a sweet crunch to each bite. It is such an excellent idea to get everyone to choose their favourite toppings because it is simply the best way to guarantee high customer satisfaction. And it is lovely seeing how proud everyone is of their creations at the end. One man was telling me at the eating counter how wonderful it was to be able to have a chilli and chocolate ice cream. I have to say, I completely agree with him. Although I chose my favourite toppings this time round, if I get the chance to go back I will definitely go down the more experimental route!
Don’t forget to upload a picture of your creation to Facebook, Twitter, or Instagram with the handle #magnumxselfridges to be in with the chance of winning some much-wanted Selfridges vouchers! Here was my entry:
Happy Magnum Making!